Behaviorisms Principals


Is when learning occurs by conditioning a neutral (NS) stimulus to produce the same response (CR) as an unconditioned stimulus (UCS). This is sometimes referred to as signal learning.

  • The most popular example of Classical conditioning is Pavlov’s dogs.

Pavlov paired meat (UCS) with a bell (NS) to condition the bell to produce salivation from dogs (CR).


 Is when learning occurs by reinforcing a desired response or behavior so that the desired response is more likely to occur again in the future.

Skinner one of the most influential theorists on Operant Conditioning taught us that there are 3 conditions important to Operant Conditioning


  • The reinforcing stimulus must come after the desired response.
  • The reinforcing stimulus must occur immediately.
  • Reinforcement should only be presented when desired response occurs.